Apart from the zoo zoos ads.... The ad that ends with.... black font "!DEA" against a yellow "page".... has caught my attention yet again...... I find their ads amusing..and at no given point can I forget their ads... no matter how well some ads were idea-ted and how some were super lame (the get idea series)...... I guess in someway or the other... the ad guru of idea did make an everlasting impression....and the name "idea" and its tag line just got stuck in the heads of both customers nd non customers of !DEA equally....
One may wonder ... why a mobile service provider would be named IDEA???? But behold.... Idea is a very powerful word.... like big bang is to universe.. an idea is to growth and prosperity. The tag line fully captures this very essence "An Idea jo badal de aapki duniya" (an Idea can change ur life ) (supposedly for good)..... The yellow background seems to indicate enlightening and growth again... the "I" of Idea is inverted.... i.e like an exclamation mark depicting the emotion of "Eureka!!!" With such strong brand elements... Idea sure sets itself apart..... 
The recent ad .... "Kabhi TV kabhi Biwi" that runs a social msg on population control..... is one hilarious ad..... Though practically "You gotta do when you gotta do" ... the ad makes a sincere attempt to drive home the message both social and commercial very very clearly....( though the social msg outsmarts the commercial...) and the last dialogue.... "And your baby?? " "Before 3 G" adds a comical and realistic touch to the ad ..... 
I haven't used Idea services as yet... so I dare not comment on that.... but yes I surely can say... Idea has chosen the right brand elements right from the start..... is using each one of them very effectively..... and is on its way of building a brand that someday will "change ur life for good"....... 
Hmmm.... Pretty good observation but unfortunately, I have used !dea network and find it one of the most disappointing... !dea just isn't able to take the networking pressure.... Airtel handles services better than !dea and under my opinion that is saying something....
ReplyDelete