An Idea can change your life....

Apart from the zoo zoos ads.... The ad that ends with.... black font "!DEA" against a yellow "page".... has caught my attention yet again...... I find their ads amusing..and at no given point can I forget their ads... no matter how well some ads were idea-ted and how some were super lame (the get idea series)...... I guess in someway or the other... the ad guru of idea did make an everlasting impression....and the name "idea" and its tag line just got stuck in the heads of both customers nd non customers of !DEA equally....

One may wonder ... why a mobile service provider would be named IDEA???? But behold.... Idea is a very powerful word.... like big bang is to universe.. an idea is to growth and prosperity. The tag line fully captures this very essence "An Idea jo badal de aapki duniya"  (an Idea can change ur life ) (supposedly for good).....  The yellow background seems to indicate enlightening and growth again...  the "I" of Idea is inverted.... i.e like an exclamation mark depicting the emotion of "Eureka!!!" With such strong brand elements... Idea sure sets itself apart..... 

The recent ad .... "Kabhi TV kabhi Biwi" that runs a social msg on population control.....  is one hilarious ad..... Though practically "You gotta do when you gotta do" ... the ad makes a sincere attempt to drive home the message both social and commercial very very clearly....( though the social msg outsmarts the commercial...) and the last dialogue.... "And your baby?? " "Before 3 G" adds a comical and realistic touch to the ad ..... 

I haven't used Idea services as yet... so I dare not comment on that.... but yes I surely can say... Idea has chosen the right brand elements right from the start..... is using each one of them very effectively..... and is on its way of building a brand that someday will "change ur life for good"....... 

The Dying Society

Morning:

1.         Report of Afghan Prez’s Half Brother being Shot dead by bodyguard

2.         Report of Honour Killing: Dad kills Daughter for going to the malls with boys

3.         Report of kidnapping by former neighbours

4.         Report of “Codes” used by Docs in Hospitals for sex determination nd female foeticide

5.         Report of Fake encounter killing a teen in Chandigarh.

Afternoon

6.     Broad day light murder streamed on TV via Traffic camera in Coimbatore…. As people at the signal simply “follow” the traffic signal rules nd watch the “show”…. [the video captured shows how a man is brutally murdered with big stone smashed twice on his head]

Evening:

7.         “Serial Blasts” in Mumbai …. Yet again……! With more than 10 + ppl being killed and more than a hundred hospitalised… exact numbers now unknown.

These are “just” 7 tragedies that were reported and caught my attention today….. Imagine how many I might have missed nd how many might have gone unreported…… and how many over the year……

Every time a politician or his/her family is murdered,

It raises the question “Is this….what is called the National Security???? “.......

Every time family kills family for honour….

It raises the question “Is this…. what is called honour???? “…….

Every time a child is kidnapped for ransom…

It raises the question “Is this…. What is called FREEDOM????”…….

Every time a girl child is “nipped in the bud”…

 It raises the question “Is this a way of making polygamy legal????"

Every time an encounter for good/bad takes place….

It raises a question “Is this the way it should have happened????"

Every time a person is brutally killed publically......

It raises the question of “Is it that people just love “live” shows????”

Every time a city is rocked with series of bombs….

                It raises the question “Is it what we call the communal harmony of world????”

The questions have been raised again nd again…. But where does the answer lie????? Where does the solution to this disturbing problem lie?????? How do we implement those solutions?????? Finally will we ever implement them?????

If we don’t change this quickly and if we don’t give a damn care… If we simply say… “We will get on with it…” not actually fight back nd dare…. Then my friends….. We won’t SURVIVE ‘coz….

The so called “Society” is dying…………….